What’s one of the first things you need to do when starting a business? It’s up there with your business plan and getting a tax ID. Increasing your online presence. According to ADWEEK, 81% of shoppers conduct online research before buying! So yes, increasing your online presence is extremely important but before you start creating […]
Want to know a trick many businesses use to get you to buy? You might already know it or have used it! A sense of urgency. This can come in the form of timers or clever headlines. On buttons reading “Buy Before It Sells Out!” or “Only 2 Left!” This little trick is used to […]
It’s time. Your business has grown a bit, you’ve learned about the direction you want to go, or you want level up the image you’re giving out to potential clients. You’re about to re-launch your website. A lot more than pretty pictures goes into rebuilding your website. Depending on the starting point: upgrading the content […]
Do you know whether you have a great logo? Take a drive and look around you. Logos are everywhere, from the Nike billboard to the advertising on a bus stop – you can’t get away from them. But what makes a logo stick? What makes it so likable that people will buy shirts with the […]
I wasn’t sure how to title this post. Disclaimer: This topic was requested by a client! Shh, don’t tell my design peeps 😉 Having worked in my business with clients and in corporate – feedback has always been essential to growth. It’s how a logo evolves and how a brand truly fits the product like […]
Pinterest – one of the best ways for both designers and DIY bosses to create a brand that’s cohesive and stay inspired! From booty workouts to font love, Pinterest is essential for everything that goes on in my life. Here’s a few ways you can use the app for your branding both if you’re a […]
Choosing a font is sometimes as anxiety-inducing to DIY entrepreneurs as having a baby is. Well, maybe not that bad, but it can still create a lot of stress. To alleviate your anxiety, or if you just want to look at cool typefaces, here’s my top 5 places to get fonts for clients (free and […]
Being a small business owner, you’re likely already familiar with creating landing pages on your site. These are the pages that you end up on when clicking on an ad or link. It’s the page that gives you the big promotional push to join an email list, buy an e-book, or join a course. Landing […]
When it comes to visual branding, the most important things I stress to clients is to remain consistent and to keep things simple. One of the biggest signs that you’re not following that simple design rule is font usage. It’s the easiest way to tell a apart the professional websites and graphics from the DIY […]
Last week, I told you my all about why you need to know your target market (aka ideal client) and what the benefits are. The next step is actually getting to know them. Right now, you’re likely in one of these 2 phases: 1. You have just decided to start your business, honed in on […]
