Designer Confessions

I wasn’t sure how to title this post.

Disclaimer: This topic was requested by a client! Shh, don’t tell my design peeps 😉

Having worked in my business with clients and in corporate – feedback has always been essential to growth. It’s how a logo evolves and how a brand truly fits the product like a glove.

But there’s also times when a well-meaning client or coworker will blurt something that a designer kind of finds cringe-worthy.

Here’s 5 for you to amuse yourself with.

1. Can you make the logo bigger?

Designers like to joke about this one until it happens to them (and it eventually will happen at least once a year).

A few times, the request should be considered – but about 95% of the time, the logo needs to stay the same or get smaller. As a client, ask your designer to explain the scale and dominance that the layout has now, versus having the logo larger. Will it take away from the main message or add to it?

2. Can you just copy so-and-so’s design?

That’s called plagiarism. Instead, figure out what it is about that design that excites you. What do you love about it? Why?

If you’re designer goes through the entire process without once asking to deviate from this copycat version you are getting, get a new designer.

3. Can you just do all of the ideas?

Yes, but it’ll cost you in either quality time or money. Designers often show multiple concepts with the intention of spending their time on the one you love. If none of them pop out at you, mention it and point out what’s working and not appealing to you.

Having your designer pursue multiple versions will either cost more or they’ll rush through the rest of the phases in design, giving you a lower quality end result.

4. It won’t take that long…

This one kind of hurts – depending on what it’s about of course. If you’re saying that creating a logo and brand identity shouldn’t take as long as it does you’re wrong.

Comparing a designer to those on sites that charge only $20 for a logo is like comparing a Little Caesars Hot-N-Ready to a gourmet Italian pizza restaurant (complete with brick oven and dough made that morning).

Instead, my favorite clients ask how long it will take and explain why they have a shortened timeline. For example, one client was under the assumption that her designs were required by the print-shop by a certain time when, in reality, we found out she had a couple days to look it over and make edits.

5. I just don’t like it…

If a client were to tell me this, it means nothing – but listen up: a good designer will be able to probe as to what needs to change and what’s actually at the root of the issue.

If you see that your designer is just nodding and going back to the drawing board, be wary. They’re likely not as invested into the project as you are. Either be specific about why you don’t like something or provide examples of what you do love.

Comment below what a pet peeve your clients sometimes unknowingly poke at! Don’t worry, you can keep your name a secret… 😀

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