Sales pages are typically the last thing your potential client sees before clicking that “BUY NOW” button. So why not arrange them to convert?
Before starting your sales page, get clear on the purpose. It has to be one goal only. Either you’re selling one product, one service, or giving away one freebie to get folks on your email list.
Having more than one objective will only distract your lead and make it easier for them to say, “I’ll just think about which service I really need and come back later.” And they rarely do come back later. People forget.
Then write down some quick notes on what will entice these leads to click. Do you have testimonials available? What about the description of your group course? Any FAQs?
Now, let’s get to the layout! Check out the image in this article and click to download it at full size!
1. Get rid of the navigation. Instead, place your logo or the logo of your product (such as a course) front and center with a tagline.
Make sure that this image isn’t pushing everything else below “the fold” or the bottom edge of your browser while still keeping a balanced amount of space between the sections.
2. Describe the dream life. Allow the audience to align with the possibilities your solution brings.
NEVER make your copy about yourself. This is all about your client. This isn’t where you introduce your year of experience or multiple degrees because, in all honesty, no one cares.
Make sure you tug at the root issue. The copy should describe the problem as your target market does. For example, an entrepreneur might use the word overwhelmed when speaking about juggling clients, marketing, and bookkeeping. As a bookkeeper, you won’t be talking about how organized you are.
Instead, you’ll be telling your user how many more clients they could get or freedom to work on marketing if they handed off the boring and unsexy tasks to you.
3. You’ve described the dream, now point out the problem. If you’re a bookkeeper, you’ll point out the effort they’re expending on staying organized with paperwork, on staying late in an effort to prep all the expenses, and, on the night before it’s due, struggling to send everything to your tax person.
A great way is to create a headline with the main feelings towards the problem, such as frustration. Then point out 3 specifics below that.
Stay tuned for the awesome second part!