From cluttered to barely there, I’ve seen all types of homepages. Whether it’s an actual page or just a blog, if you have a site, you still have a homepage.
Why put any importance on them? Homepages can be very beneficial for selling services, introducing a freebie, building anticipation on a product launch, or showing customers your current promotions!
So what’s a homepage?
It’s a general landing page for anyone who just wants to find out more about you and what you’re up to.
For example, someone meets you at a networking event and afterwards, looks you up online. The homepage will summarize a few points and direct them to your goal of either getting on your email list, buying a product, etc.
Here are 5 key items that make a homepage, not just pretty, but convert.
1. You (quickly) answer the basics: who, what, and why.
Typically, clients DIY their homepage in two ways. They either shove all the information in or they barely offer a welcome. Here’s the real deal – if you’re well-known, you might not need to introduce yourself – think Apple.
But, you’re likely a lesser known business. This makes it crucial to tell your prospects what you do, who you do it for, and why they’re going to flourish in XYZ if they hire you.
How to analyze: look at your site (or have a stranger look at it) and if in a couple seconds you don’t know what the offering is and why you should buy in, you need to pivot.
2. It’s attractive to your niche audience.
Your homepage (and website in general) gets to be the place where your juiciest of leads learn why they NEED you. It’s important to make sure they feel at home in your website.
For example, If you’re going after high-earning female entrepreneurs, make sure your homepage reflects their style.
3. Your audience needs to know WHY they should stick around.
Generally, this works first in the visuals, then in the copy. Is the overall feel of the homepage enticing so they want to learn more? Is the copy meeting the visitors where they’re at? Are you giving them value?
4. Mobile friendliness is a big deal.
The best homepage works on multiple devices, not just desktop computers. Make sure your site looks just as amazing on your phone as it does on a laptop and reduce the amount of distractions the smaller the screen. These can be GIF banners, multiple pop-ups, and other excess graphics.
5. Tell your audience what they need to do.
AKA: Calls-to-action. These are buttons or links to things like demos, freebies, and even “read more.”
The longer the homepage, the more you need. For most of the sites I design, there’s at least 3 calls-to-action. One for a freebie, one for a service, and one for “learn more” which could lead to the about page or services page.
Don’t leave your visitor guessing where they should go next. Tell them! Getting too complicated? Follow this pattern: Value, CTA, Value, CTA, VALUE, CTA…
Whether your homepage is a blog or an official “business” page (similar to ours), just keep in mind that this is a summary of the important stuff. A short bio, description of a few services, and something enticing the user to hop on your email list.
Have questions about your homepage? Get on the calendar and let’s chat!