You’re busy. You’ve got a business to run.
You don’t have time to be reading a five page manual on how to optimize your website. So, I’ve gathered the top three answers I give to clients during a discovery session about their site. Yes, I just saved you some money, my dear!
Faster internet speeds are getting more attainable as the years go by but slow sites are still common. If you have a slow site, one of the mistakes you could be making is not optimizing your images.
All of the images on your site should be a lower resolution and quality than print. You can also run them through an optimizer. I use ImageOptim. It’s an easy drag and drop tool that helps your image sizes shrink down.
Have a call to action! I know, I’m horrible at this. I literally had to tape a note on my desk to remember to add a call to action, or CTA, to each blog post. For a health coach, it could be a simple “Book A Complimentary Assessment”. For others, it could be “Contact Us” or “Schedule Your Chat”, or “Download The Ultimate Social Media Hand Out”.
These are important because it let’s the viewer know what is expected of them without having to guess. You should have one above the fold (or the top part of the site you see without having to scroll) and one towards the bottom of the page.
Lastly, and most importantly, follow the 5 second rule. You only have 5 seconds to explain what you do, what the page they landed on is about, and how you can ease their pain points. If it takes the viewer longer than five seconds to figure things out, your viewer will simply hit the back button.
A site, no matter how beautiful, won’t convert if it’s not loading fast enough, doesn’t tell it’s viewers what to do, and especially if it doesn’t get the point across in a short amount of time. You’re a creator, a doer, and a people helper! You didn’t get into business to continually be worried about a website.
By keeping these three quick tips in mind, you’ll be able to optimize your site and start converting customers!
And just because I like you, here’s a bonus tip:
Fix your broken links! Broken links can happen when pages are taken down, posts are delete, and various other reasons. It’s bad user experience and bad for the SEO bots trying to get through your site. You can use a variety of HTML Validators like Doc Watson to find all the errors on your site.
What’s your number one website question? The one pet peeve about your site that irks you each time you have to look at it. Let me know by emailing me at firstname.lastname@example.org and I’ll be happy to answer your question! Want an assessment, or heck, your entire website redone? Schedule a one-to-one with me. We’ll talk through your business, your current brand and website, and your goals.