I’m on a constant prowl for websites breaking the norm. Today’s review was found on CSS Design Awards and is a great inspiration piece if you want movement on your site.
Revista Baccala shows exactly what it’s like to add animation, or movement to a site without detracting from the main message.
When you first land on the website, it’s dull. I actually almost closed out of it. I don’t like the lack of indication that there’s more content below the fold (aka, below the bottom of the browser window). The hero shot isn’t enticing. I really didn’t want to scroll.
Fortunately, I did and was excited to see the movement of the fish, color overlays, and text effects on the page.
Why this page works: it’s well branded and not going overboard with the transitions of color or movement. Instead of GIFs or videos, they chose to use the code to push their page forward.
You’re kept engaged by the photography and the content. Subtly in movement is what makes this page great.
What would I change? The hero image. How many people have landed on that page and thought, “eh, kind of boring…”
Have a site you’d like me to review? Write to me at email@example.com. Did you check out this site? Let me know what you think in the comments!