The Basics of Getting People to Your Site

A website is one of the most essential pieces that you could have at the beginning of your business.

A beautiful, well-branded, website turns leads into clients and fans into, well, raving maniacs that will buy anything off of you.

But just having a website doesn’t mean people will visit it. I know, shocker. Here’s a few tips on how to start generating traffic after I’ve designed and launched your website 😉

There’s 2 types of traffic – passive and active.

Passive traffic is what I refer to as SEO. It’s traffic that’s created when you add consistent quality content such as blog posts, videos, and so on. Blog posts are my #1 go to.

This type of traffic needs time to set up but the payoff is great because the quality content can continue to give you traffic for months.

To bump this traffic, my clients often have paid ads (Facebook and Instagram), Messenger Bots, and Meet Edgar. You set these and forget them. They’ll keep going through your content (or displaying your ads) in order to get your content out there.

On a budget? Hootsuite offers free scheduling (with some limitations) and an excel sheet will help you get your marketing plan set up.

Next is what everyone calls Active Traffic. This is traffic that you get from engaging in social media and sharing your awesome content.

I’ve done this by joining awesome business Facebook groups, tweeting, LinkedIn sharing, Periscope, and just sharing my website everywhere I can. The problem with this is that as soon as you stop, the traffic stops.

At the end of the day, it’s consistent promotion and quality content that makes your website stand out.

Want more info on back-to-top options for your website? Want to swap tips and tricks about websites and SEO? Let’s chat!

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