Why should a company have a responsive website? More and more, people are using their mobile devices to view websites, and if your site isn’t easy to read or navigate when it’s the size of an iPhone, your potential customer will simply move on to your competitor. According to Joshua Steimle of Forbes.com, over 60% of all mobile phone owners in the United States use a smart phone and by 2017 5 billion people will be on mobile devices.
If you don’t already have a website, it might be best to just get a site that will work on all formats. This will help you stay ahead of those in your industry that haven’t switched over.
Already have a website? Steimle suggests you ask yourself three things:
1. Do I have any competitors? If the answer is yes, look into what they’re doing online. Is their website up-to-date, easy to navigate, and mobile friendly?
2. Do you depend on your site to stay in business? You can check this via your Google Analytics page. It will let you know how many folks are looking at your site via desktop, tablet, and mobile. You can also use this to see what your most viewed pages are and which need more attention to things like content or layout.
3. Do you know anything about responsive design? If you see you need a mobile presence, but would like to keep your site separate, Steimle suggests you do something similar to Linkedin. Their alternative is an app that can connect with clients and provide all the needed information while keeping their site whole.
What about price? It will depend on the size of the site and whether you already have a site set up. Another factor is whether you have an e-commerce site and if you’ll allow your customers to purchase via the online site.
Robles Designs has special packages available for those businesses with a website already in place and for those that don’t have a website established yet. Look around at how many people have smartphones. That’s the future, shouldn’t your company site be ready?