Easy Tips To Get Conversions On Your Website's Sales Page
Want to get more conversions on your website?
Whether you’re launching a new program or just want to get that lead capture off the ground, here’s what you can do to help your site visitor say, “Hell Yeah!”
1. Focus on the hero section.
The hero section is the topmost section of a page. It’s basically what sets the tone for the entire journey. If it’s confusing, jarring, or has no clear direction - well, it’ll reduce your sales page conversion rate.
A rule of thumb is that the hero section needs to have a headline that answers what you’re offering and who it’s for. Without that, your user has no idea if they’re in the right place.
Next, see if there’s a call to action. This would be a big beautiful button on the hero section that will lead me to the next step. Don’t have one? Now your user knows who you are and what you do BUT has no idea what to do next?
2. Remove the header and footer on your website’s sales page.
Want to make an even bigger impact on conversion? Remove any chance of your user escaping. The header is the top part of the site that has your navigation menu, logo, and maybe some social media links,
The footer is the bottom portion of the site which holds things like a quick mission statement, contact information, and links to other pages.
Although these are helpful, you don’t want them on a sales page. Imagine this: I’m about click your “Hell Yeah I Want This!” call to action button when I see the link to the About page. I then wonder, “Do I really know all there is to know?” I click it and then wind down a rabbit hole where I end up not purchasing.
3. Add testimonials to your sales page and website.
Each time you’re mentioning how kick-ass you are, you need to have something to back that shit up. The higher the price point, the more testimonials you need.
Great places to put testimonials are right after the hero section, after the part where you explain the benefits, and towards the end before the final call to action.
Video testimonials are the best, photos are cool, the text version is the least you can do.
4. Reduce the call to action to one.
Other than the hero section, the second biggest mistake is having too many calls to action on your sales page. Think about it, you have a sales page for a particular reason: to sell the ONE thing. Then you go and add call-to-action buttons to your other programs, books, and even freebies.
Seriously, why?
You want to keep the website visitor’s journey set on one path and that’s to complete your goal. Don’t distract them with all the other cool things you do. Instead, give them their own page.
5. Use videos whenever possible.
Videos are the BEST way to gain trust, even when you’re awkward as hell. So if possible, use videos in addition to the text. A video intro to your product, intro to yourself, sneak peek into a course, testimonials, etc.
There’s so much more that goes into your sales page analytics so if you’re feeling a bit lost, hit me up.
In the comments, tell me what one thing has helped you get higher conversions OR what you think is holding you back.
