How and Where to Add Testimonials On Your Website

Build trust. Establish credibility. Be seen as relatable.

Does this sound like something you want your prospective viewers to feel when they visit your site? If so, here are some quick tips on how to get testimonials for your business and where the best place to add them to your website is.

Testimonials are great to use on your site because they offer social proof that you and your services are awesome like you say they are.

It can also legitimize your business so viewers don’t think your site is spam or fake. They also work like referrals. For instance, think of you normally search for something you need. You might ask a friend if they know of a local florist and they might suggest one that is not only close to your house, but affordable and worth the price. The most influential testimonials work the same way on your site; they show your visitors that they can rely on your business and the services you offer as if a friend were making the recommendation to them.

THE BEST PLACE TO ADD A TESTIMONIAL IS JUST UNDER YOUR HERO SECTION.

You can also sprinkle them throughout the rest of your site, as well on the landing page, as an exit pop-up strategy, underneath blog posts, on your contact page, and in your sidebar. When it comes to testimonials, there is no magic number for how many to have on your site. Think quality over quantity when it comes to testimonials; they do not have to be long, but they should really paint a picture of the services you offer. For example, if you have a clothing boutique, then in one testimonial, a customer might go into how your business went above and beyond to make sure they ordered the right size for them. When adding these to your hero section, I highly suggest adding a photo of the client with their testimonial or video to bring it to life and establish a potential emotional connection.

WHERE DO I GATHER TESTIMONIALS?

If you’re wondering where to gather testimonials, I would recommend to have your clients leave their testimonials on Google My Business or a similar engine. I don’t recommend having clients leave their testimonials on my FaceBook page in the event FaceBook disappears. If this were to happen then all of your testimonials would disappear with it.

Using Google My Business for testimonials is especially great if you’re a location-based business. When a user googles a service that they need, such as a car repair shop, the user can view all of the business’s testimonials right in one place to know upfront whether or not that business provides quality service. In addition, this often encourages users to call to book a service or schedule an appointment without even having them visit the businesses website.

Don’t have a Google My Business page? Here are the steps to create one:

1. Visit business.google.com

2. Sign in or create a google account using your business email domain since this account will be for your business.

3. Enter your business’ address. You may also be asked to position a marker on the location of your business. If your business doesn’t have a physical location but works in a service area, you can list the area instead. Then, click Next.

4. Choose if you want your business location to appear on Google Maps.

• Enter your business address.

• Click Next. Tip: If you also serve customers outside your business address, you'll have the option to list your service areas as well.

• If you don't serve customers at your business address:

  • Enter your business address. At the bottom, click I deliver goods and services to my customers. List your service areas, then click Next.

5. Search for and select a business category. Then, click Next.

6. Enter a phone number or website URL for your chain, and click Finish.

7. Select a verification option.

8. To verify later, click Verify Later.

9. Confirm that your business information is correct. 

BONUS:

When placing your testimonials on your site, be sure to collect data. You won’t know if they are effective and placed correctly without it. You can use a free behavior tracking tool like Crazy Egg.

Be sure your testimonials are up to date. For instance, if you have a testimonial addressing certain spa services your business no longer offers, it might be best to remove it. 

Remember; the key is to sell an experience and testimonials can easily do that for you. They help your business build trusts with potential customers and humanize your brand. Be sure to place them somewhere visually engaging on your site and track their effectiveness.

Have more in-depth questions about testimonials? Comment below!

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