5 Easy Tips for Sales Pages That Convert

Are you considering selling a new service or launching a course? Creating a sales page, also called a landing page, is a crucial step in your marketing strategy. In this blog post, you’ll learn simple design tips to help your sales page convert viewers into customers.

What Is a Sales Page?

A sales page is a page that has one goal: To sell for you. Typically, it’s used to sell one product or service rather than multiple products or services. For example, if you’re a fitness instructor selling private lessons, the sales page will only be about those private lessons, not any other classes you offer. You can see an example of a sales page for a freebie at roblesdesigns.com/checklist.

Tip #1: Put Important Information at the Top

Think about a newspaper: Anything above the fold usually gets the most attention and will be more important than what’s below the fold. Your sales page should function in a similar way. If you pull up the sales page on regular-sized web browser window, anything you can see without scrolling is considered “above the fold.” Anything below that is considered “below the fold.”

Put the most important information above the fold. The hero section located at the top of your sales page is one of the most important sections on your page, so be sure to use it for critical information.

Tip #2: Make the Sales Page Easy to Scan

Your audience should be able to scan your sales page and understand what it’s about. Once you’ve laid out your sales page, quickly scroll through the page and look at headlines and bold statements to see if you can easily tell what you’re selling, who you’re selling to, how long it will take (if you’re selling a course), how much it costs, and what the outcome will be.

It can also be helpful to have someone else scan the page and provide their feedback. If the important information is hidden in the smaller text of the page and your headlines are more decorative than informative, revise your headlines so they provide helpful information.

Tip #3: Time Yourself Scanning the Page

To help make sure your sales page is easy to scan and understand, take 3-5 seconds to skim the page and see if it makes sense and looks cohesive. It’s also beneficial to have someone else do this so they can tell you if your page is clear about what you’re selling and who you’re selling to, if the branding is consistent, and whether they understand and approve of the messaging. You can then take this feedback and adjust the layout and copy of your sales page as needed.

Tip #4: Have Clear CTAs

A call to action, or CTA, is a critical component of your sales page, as it encourages the reader to take the next step and make a purchase. The CTA will usually appear as a button the on the page. The cost and complexity of the product or service you’re selling will affect the length of your sales page, and the length of your sales page will affect how many CTAs you need.

For example, let’s say you’re selling a 12-week coaching program that involves live interactions, webinars, pre-recorded videos, and an engaged community for several thousand dollars. You’ll probably need to include more in-depth information about what’s included as well as testimonials, so people know what to expect for that price. If your sales page is for a freebie or a low-cost e-book, it won’t need as much information.

Since the sales page for the 12-week coaching course has more content, it will need more CTAs, while the sales page for the e-book will need fewer. For longer sales pages, we recommend having a CTA at the top and bottom of the page as well as after every few sections of content. For shorter sales pages, you may only need a CTA at the top and bottom of the page.

Tip #5: Use Graphics That Fit Your Brand

Graphics that fit your brand help give your sales page and overall website a cohesive look and feel. Consider having a brand photoshoot done so you can use those images on your sales page. You can also use some stock photos, but make sure they don’t look too awkward or staged. If you use icons, avoid ones that look like poorly designed clip art. All of the graphics on your sales page should look natural to your brand.

A great sales page or landing page converts viewers into customers. Following the above tips can help you set your sales page up for success. For more information about sales pages and other helpful DIY website tips for small businesses and beginners, subscribe to our YouTube channel or download My Top Secret Website Starter Checklist.