About Page Tips For Your Website
Let’s talk elements on making your about page great…or greater.
Your homepage is your first impression, but your ‘about us’ page is where you actually introduce yourself to your website audience. Think of this page like a speed-dating event; you have an allotted amount of time with each viewer for them to learn about you in hopes of turning them into a customer. If you don’t get the right message across in this time, you might lose them.
This might be one of the hardest pages to write as it is hard to find that balance between selling yourself and stepping away from a self-focused approach. Just remember – your about us page is not only about you, but how you can solve your viewers problems. It should show a combination of your personality while also showing your potential customers why you are an expert in your field, why you are passionate about the services or products you offer, and why you are going to kick major booty working with them.
So, what should the overall goal of your about us page be?
The overall goal of your about page is for your user to get to know you a little better, but mostly for them to learn why and how you will help them and why you are the go-to source.
What are some of the main things I should include when crafting my about page?
A bio that communicates to your customers like a story
Put a face to your business by adding images of yourself and people on your team
Having imagery on your about us page will help humanize your brand establish trust with your viewers.
Manifesto
Testimonials, Press Mentions, Awards
Call to action
Use this as your opportunity to drive viewers to where you want them to go next after reading about you or your company. Do you want them to go to your homepage? Your contact page? You decide their navigation pattern here.
Favorite quote
A button linking to your Instagram feed
What else should I be sure to do when writing my about page?
Use first person
Keep your bio and information up-to-date
Use compelling and engaging language
Highlight why you created the company
To recap; your about us page is your opportunity to show your audience:
Who you are
What matters to you
What you do
How you do it
Why you are awesome and why they should choose you
Have more in-depth questions about how to create or write you about us page? Comment below!
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