When is it time to redesign your small business website?
In these articles, we explain why you want to start planning your site refresh. They range from touchy-feely to techy. Let’s jump in.
3 Things Too Large On Your Website
Know what a rookie move is? Making your logo, social icons, or headlines too large on your website lets others know you DIY’d it! In this video and article, I talk about all 3 plus others that could be too small on your website!
5 Ways To Update Your Website
Looking to freshen up your website in the new year? Here are my top 5 tips to give your site that revamp it’s been needing. First, though, there are a few things to keep in mind: are you pivoting your business or just refreshing your website?
Small Business Website Reviews
Recently, I hosted an event for the Digital Hustle Tribe to get their small business websites reviewed. You can catch the full video below or the audio version where I go through the main points quickly.
7 Steps Before Building Your Website
Whether you’re creating your website from a blank slate or redesigning the whole thing, it can be a daunting task for a business owner. The worse part is when you have to go through the process all over again because the foundation, aka: planning, wasn’t done from the start. That’s wasted budget and time.
7 Website Steps To Take BEFORE Building
Been wanting to get started on your business website? Stop! Make sure you’re not missing these crucial steps! As a note: this solo episode is a crossover with a blog post recently in my Studio Notes. Check out the FULL article and let me know if you have any questions.
Squarespace Website Admins: How To Add Them And What the Roles Mean
Adding an admin to your Squarespace website can be super helpful when managing multiple people logging in plus, you don't give out your password anymore! First, let’s go over a few reasons why you’d want to provide a unique admin account to someone working on your Squarespace website.
Building Your Business On Social Media
One of the best ways to connect with your audience online is social media. The thing is, a lot of small business owners tend to leave the social media “stuff” last. In today’s episode, I interviewed Simone Mckenna, a certified personal trainer living in Columbus, Ohio, and supporting her clients locally and internationally.
How To Duplicate A Page On Your Squarespace 7.0 or 7.1 Website
Ever wanted to just be able to duplicate your page on Squarespace to save a ton of time recreating? Um, yasss! To be honest, when I started designing on Squarespace years ago (before gray hairs started sprouting from my head) I was recreating website pages until I realized they could just be duplicated.
How To Get Started With Email Marketing For Small Businesses
Email marketing can sometimes be the last thing on our list when it should really be top of mind in every campaign you run for your business. In this episode, I got to chat with Tonnisha, owner of TJE Communications, a Columbus Ohio, minority-owned marketing company that helps entrepreneurs get a handle on their digital marketing.
Showing Your Closet Confidence on Video and Beyond
Your closet should give you the confidence to strut into a meeting (real or virtual) and achieve your goals. In the latest podcast episode, I spoke with Amy McBride, owner of Your Closet Confidence, located in Columbus Ohio, about how your clothes can give you a boost, whether you’re on Zoom all day or meeting up with friends for a social distanced gathering.
Knowing Your Business's Brand Voice with Danielle Lim, Co-Owner of Haven Collective
Knowing your brand voice isn’t just key to your marketing, it’s one of the biggest factors when it comes to pivoting and growing your business. Meet Danielle, co-owner of Haven Collective and marketing guru. In today’s podcast episode, we dive into branding and finding our business voice - speaking of voice, stay tuned to the end of the podcast to hear our fun facts!
E-Commerce Website Review With Elle Brands
In today’s website review, we’re looking at ElleBrands.com to see how we can make this Shopify e-commerce site convert better. Alexis of Elle Brands was so gracious to allow us to record while we review her Shopify website. Just a note, this was the first time I've been on the website so everything was fresh and new to me.
Breaking The Myth Of Self-Care
Self-care is something that small business owners tend to leave last on their massive to-do list, or worse, it’s not really self-care. Today, we tend to think that taking care of ourselves needs to involve a manicure, facials, massages and getting your hair done - when in reality, all you need to do is a check-in with yourself.
Choosing A Template On Squarespace
Looking to build a Squarespace website? That’s awesome! Squarespace is one of the easiest to use DIY website programs out there. The one thing that stops a lot of my clients though, is the first step: choosing a template. Please note: you’ll want to have your website planned out as much as possible before even selecting a template.
Creating A Pleasure-Based Business
From managing multiple businesses to launching a podcast and writing a book, Dr. Lee Cordell seems to be the hustle queen, except for one tidbit: she’s not into the stereotypical hustle life. She’s a trauma-informed pleasure focused business coach and mentors women who want to run successful businesses while still achieving fulfillment.
Cool Trick When Designing Your Website
Not a website designer, but want to be cost-effective and DIY your own website? Check out this post for a few tips on how to design your site with your customer at top of mind. The first item you need to keep in mind is that you are designing a website, learning about SEO, and creating met descriptions for a drunk lazy person!
Paid Media for Small Businesses with Carissa Richardson
When done right, paid advertising can be the perfect way to grow a business. Thankfully, we’ve got Carissa Richardson, owner of Kindred Strategy to help us create a campaign that will align with our business goals and provide solid data to move forward. In this episode, Carissa tells us how she got started and the top things to keep in mind when stepping into paid media.
What is Google Knowledge Base & Should I Use It In Business?
Getting a Google Knowledgebase profile, in my view, is like being a movie star. You have reached a high enough audience (or fan base) to require your own personal profile. I was working with a client the other day when she saw that one of her competitors had one when you searched Google for the name.
Growth Mindset In A Digital World With Amy Bauman
Limiting beliefs, self doubt and fear plays into that feeling of being stuck for a lot of entrepreneurs and business professionals. Today's guest is Amy Bauman, the owner of Your Development Resource, where she facilitates the personal and professional development of entrepreneurs and business professionals. Her presentations include topics like the Power of Positivity and Goal Setter To Go Getter.
How To Add or Edit Your Squarespace Website Announcement Bar
Check out this quick video to learn how to edit your Squarespace Announcement Bar. You will learn how to enable and disable this feature as well as change the text and link.