When is it time to redesign your small business website?

In these articles, I explain why you want to start planning your site refresh. They range from touchy-feely to techy. Let’s jump in.

Yasmine Robles Yasmine Robles

How To Duplicate A Page On Your Squarespace 7.0 or 7.1 Website

Ever wanted to just be able to duplicate your page on Squarespace to save a ton of time recreating? Um, yasss! To be honest, when I started designing on Squarespace years ago (before gray hairs started sprouting from my head) I was recreating website pages until I realized they could just be duplicated.

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Yasmine Robles Yasmine Robles

How To Get Started With Email Marketing For Small Businesses

Email marketing can sometimes be the last thing on our list when it should really be top of mind in every campaign you run for your business. In this episode, I got to chat with Tonnisha, owner of TJE Communications, a Columbus Ohio, minority-owned marketing company that helps entrepreneurs get a handle on their digital marketing.

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Yasmine Robles Yasmine Robles

Showing Your Closet Confidence on Video and Beyond

Your closet should give you the confidence to strut into a meeting (real or virtual) and achieve your goals. In the latest podcast episode, I spoke with Amy McBride, owner of Your Closet Confidence, located in Columbus Ohio, about how your clothes can give you a boost, whether you’re on Zoom all day or meeting up with friends for a social distanced gathering.

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Yasmine Robles Yasmine Robles

Knowing Your Business's Brand Voice with Danielle Lim, Co-Owner of Haven Collective

Knowing your brand voice isn’t just key to your marketing, it’s one of the biggest factors when it comes to pivoting and growing your business. Meet Danielle, co-owner of Haven Collective and marketing guru. In today’s podcast episode, we dive into branding and finding our business voice - speaking of voice, stay tuned to the end of the podcast to hear our fun facts!

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Yasmine Robles Yasmine Robles

E-Commerce Website Review With Elle Brands

In today’s website review, we’re looking at ElleBrands.com to see how we can make this Shopify e-commerce site convert better. Alexis of Elle Brands was so gracious to allow us to record while we review her Shopify website. Just a note, this was the first time I've been on the website so everything was fresh and new to me.

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Yasmine Robles Yasmine Robles

Breaking The Myth Of Self-Care With Anne Brady

Self-care is something that small business owners tend to leave last on their massive to-do list, or worse, it’s not really self-care. Today, we tend to think that taking care of ourselves needs to involve a manicure, facials, massages and getting your hair done - when in reality, all you need to do is a check-in with yourself.

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Yasmine Robles Yasmine Robles

Creating A Pleasure-Based Business With Dr. Lee Cordell

From managing multiple businesses to launching a podcast and writing a book, Dr. Lee Cordell seems to be the hustle queen, except for one tidbit: she’s not into the stereotypical hustle life. She’s a trauma-informed pleasure focused business coach and mentors women who want to run successful businesses while still achieving fulfillment.

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Yasmine Robles Yasmine Robles

Cool Trick When Designing Your Own Website

Not a website designer, but want to be cost-effective and DIY your own website? Check out this post for a few tips on how to design your site with your customer at top of mind. The first item you need to keep in mind is that you are designing a website, learning about SEO, and creating met descriptions for a drunk lazy person!

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Yasmine Robles Yasmine Robles

Paid Media for Small Businesses with Carissa Richardson

When done right, paid advertising can be the perfect way to grow a business. Thankfully, we’ve got Carissa Richardson, owner of Kindred Strategy to help us create a campaign that will align with our business goals and provide solid data to move forward. In this episode, Carissa tells us how she got started and the top things to keep in mind when stepping into paid media.

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Yasmine Robles Yasmine Robles

What is Google Knowledge Base & Should I Use It In Business?

Getting a Google Knowledgebase profile, in my view, is like being a movie star. You have reached a high enough audience (or fan base) to require your own personal profile. I was working with a client the other day when she saw that one of her competitors had one when you searched Google for the name.

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Yasmine Robles Yasmine Robles

Growth Mindset In A Digital World With Amy Bauman

Limiting beliefs, self doubt and fear plays into that feeling of being stuck for a lot of entrepreneurs and business professionals. Today's guest is Amy Bauman, the owner of Your Development Resource, where she facilitates the personal and professional development of entrepreneurs and business professionals. Her presentations include topics like the Power of Positivity and Goal Setter To Go Getter.

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Yasmine Robles Yasmine Robles

Video Marketing And Storytelling With Beth Menduni

“You have to say the right things to the right people at the right time, right?” says Menduni. And that is exactly what she does when it comes to her video marketing and storytelling. She helps her clients focus on the right words so that they perform well and get a reaction.

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Yasmine Robles Yasmine Robles

How To Create A Low Budget Landing Page For Your Startup Business

Starting a business is hard and deciding the most cost-effective way to create your website is even harder. You feel like you’re cutting corners because you’ve been told you need a full website and your budget says otherwise. Here’s the thing, you can create a low budget landing page for your business if you keep a few things in mind.

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Yasmine Robles Yasmine Robles

Modern Parenting With Marti Post

Parenting in 2020 has been hard. Although, hard seems to be an understatement. In truth, parenting in the modern age has been hard before the pandemic and it’s only now that we’re getting to see all the cracks in the foundation. Today’s guest is Marti Bledsoe Post, author of Retrofit: The Playbook For Modern Moms.

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Yasmine Robles Yasmine Robles

How To Get Started With Blogging With Eryn Gilson

Curious about blogging? In this episode, I had the opportunity to speak with the amazing Eryn Gilson of 614Mom. Eryn is a full-time blogger who is here to give us some tips on the importance of having a blog and how to make money of off it.

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Yasmine Robles Yasmine Robles

Building Healthy Habits for a Living: Interview With An Ohio Entrepreneur

Journaling far before it was a trend, this Cleveland native has taken her love for all things journaling and turned it into a business venture. Maria Fitzgerald, owner of One Ray habit tracker, created and designed a guided wellness journal dedicated to helping others achieve their health goals utilizing her background as a licensed physical therapist.

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Yasmine Robles Yasmine Robles

LinkedIn Marketing with Stacy of Pencil Point Marketing

LinkedIn has been one of the most interesting places for business to business growth. Unlike Facebook, the tone, times to post and even the content you should post are different. In this episode, I had the opportunity to speak with the amazing Stacey McPhillips of Pencil Point Marketing.

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